5 Tips to Get Your Property Ready for Sale
By Cristina Cote and Victoria Terri-Cote of Town Residential.
The time has come: you are ready to sell. Of course, you want your property to sell quickly for the best price and you may be wondering what you need to do to get it ready for the market. We tell our clients it’s simple, just remember to appeal to the all of the buyer’s five senses:
1. SIGHT – It’s important to make a good visual first impression. Do whatever you can to give your property curb appeal. Trim bushes, clean windows, plant flowers, give that front door a new coat of paint. Then move inside and accentuate the best features of your home. If you have expansive views, make sure the curtains are always open and the view is unobstructed. If you have a fireplace, arrange the furniture to make it the focal point. If you have high ceilings, hang some paintings high on the wall to draw the eye up and accentuate the grandeur of the room.
2. SOUND – “Wow, look at this beautiful place…” When you hold your first open house, you want to hear compliments, not complaints. Make all necessary repairs before listing your home. You may be used to that sticky doorknob, those scratches on the wall, the bathtub that needs re-caulking. We promise you don’t want to hear about it! You may think you can explain to buyers how things might look if they painted that dark room or cleaned up the basement, but best to head off the complaints and get all those little repairs done. Those little things go a long way!
3. TOUCH – Many clients find the process of moving stressful at first, but then a liberating, almost spiritual experience. You are likely to touch everything you own, go through all of your keepsakes, and finally clean out that closet full of boxes and old clothes. Clean, de-clutter, and de-personalize your space so buyers can envision themselves living in your home. Take down your personal pictures and tchotchkes. Create empty space. If you are not ready to go through all of your belongings, it’s best to rent a storage unit and move as much clutter as you can out of your home so you can create a blank canvas for potential buyers.
4. TASTE – No, we’re not suggesting you lick the walls! We’re suggesting you enlist some help to make sure you are displaying the best design taste. Empty rooms look smaller than rooms than rooms with furniture. Furniture that is too large or too small can make a room appear out of proportion. Professional staging is a worthwhile investment and often yields a higher selling price. If that’s out of your budget, have a friend with a good design eye help you take a fresh look at your place, and give your home a make-over that makes it look it’s best.
5. SMELL – Smell is something that we often forget about but can leave a lasting impression. Odors from smoking, pets, garbage and cooking, can subconsciously turn people off. Clean that cat box, open those windows, air out the garbage area. This is the excuse you’ve always needed to go to that neighborhood candle store and buy some fancy scented candles. Essential oil room diffusers are inexpensive and effective. We are fans of Jo Malone’s fragrant room sprays that we spritz around the house before showings. Fragrant fresh flowers are always a nice touch.
That’s it. Use your five senses to appeal to theirs and you are sure to present your property at it’s best!
Known as one of the top real estate teams working today, mother-daughter duo Victoria Terri-Coté and Cristina Coté have sold over 500+ million dollars worth of property during their 20+ years in the business. They are accomplished industry experts who are frequently quoted in the press including The New York Times, The Wall Street Journal, Entertainment Weekly, and The New York Post, as well as a recent profile on the cover of the New York Observer. They have spoken at premier conferences around the country, including a recent talk at Inman about combining entertainment and real estate. Cristina currently hosts the Emmy Award-winning Real Estate TV Show, “Best Places to Live” on PBS.
The Coté Team has represented many of the most elite clients in New York City to help them find the perfect home at the most notable NYC addresses. Victoria was awarded the “Deal of the Year” award after overseeing a complicated transaction for a high profile client at 820 Fifth Avenue. In the wake of September 11, 2001, Victoria became recognized as one of the city’s leading experts on residential real estate near Ground Zero. She consulted with developers on new projects in the area including the LEED-Certified building The Riverhouse in Battery Park City.
Victoria and Cristina’s unique brand of creative out-of-the-box thinking combined with their market savvy professionalism and expertise has enabled them to not only help their clients achieve record-setting prices, but also to navigate the labyrinth of New York City real estate with finesse, fun, and the very best results.